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About SafeTouch SA

The Standard
Now Has a Name

The SafeTouch systems are tailored to regulate and control the processes in a methodical, clinical and replicable manner that provides the customer with the highest universal standard. Each job is governed by a strict set of procedures from start to finish. We come to you!

Our Team

Meet the
SafeTouch Team.

Carl Nielsen

Franchising

John Staychev

CEO

Denzil Maharaj

National Operations Manager

Jonathan Ernowitz

IT Specialist

Ashley Griggs

Marketing

Mitchell Voges

Mentor and ASA Training Academy Owner

Why We Exist

Reimagining
mobile car care.

Traditional mobile services can be a gamble. Untrained staff, risky techniques and inconsistent results.

We built SafeTouch to change the standard entirely. By treating car care as a clinical procedure with vetted technicians and fixed protocols, we deliver total peace of mind.

From start to finish, SafeTouch isn't just better, it's a whole new category of service for your high-value asset.

Why "SafeTouch"

The name isn't mere branding.
It's Our Promise To You.

01

SAFE, Fully Trained and Certified Technicians

Every technician is background-checked and certified before they touch your vehicle. Every job is captured: a series of pre-inspection photographs, a full video audit, and a digital sign-off for you to keep.

02

Industry Proven Methodology

All SafeTouch procedures, processes and products are industry tested and of the highest quality.

03

Our mark is
our promise

When you see the SafeTouch logo, you know you are in good hands.

The Doctrine

Branding is
evidence of
control.

"SafeTouch branding isn't mere decoration, it's evidence of control."

Every branded gazebo, uniform, and sign-off shows that our system works identically on every job. Visible discipline is the only honest signal of a true standard; when setup and protocols never waver, the brand becomes a guarantee. We enforce this not for show, but because consistency is our product.

Built for South Africa, Built to Scale

One operating
system. One promise.

SafeTouch was created to establish a single national premium standard, a brand that delivers identical excellence from Ballito to Johannesburg and beyond.

Auto detailing was our launchpad, providing the ideal space to demonstrate our process. The system we built, vetted personnel, documented protocols, comprehensive evidence trails, and proprietary chemistry, applies to every service we bring to your location.

Alongside detailing, we provide specialized window treatments and smash-and-grab protection.

Compliance & Ethics

A Business Built on
Solid Compliance.

A premium brand is only as good as the structure behind it. SafeTouch is built to be trusted by clients and franchisees alike.

01

FASA-aligned

Our franchise model follows the Franchise Association of Southern Africa's standards, with full disclosure and a fair, plain-language agreement.

02

CPA compliant

Including a 10-business-day cooling-off period for franchisees and fair dealing for every client, under the Consumer Protection Act.

03

POPIA-compliant data handling

Your information, and your clients', is processed lawfully and protected. We collect only what we need and use it only for what we said.

04

Security Compliance

All staff are fully vetted for criminal records by Kitshoff Consulting, a full-service investigation and risk mitigation business.

05

Fully insured on every job

Public liability and care-of-vehicle cover on every booking. Your asset is protected from the moment we arrive to the moment you sign off.

06

Transparent, fixed pricing

Published prices and a written quote before we start. No surprise add-ons and no vague estimates: what we quote is what you pay.

Two Paths Forward

Detail your vehicle,
or become a SafeTouch franchise owner.

Want your vehicle detailed? A controlled, documented detail on your driveway, booked in minutes. Want to own a territory? A turnkey, FASA-aligned premium franchise with an exclusive area and a proven system.